Privacy Policy and Security (USA)
WaterRower Inc. (“WaterRower,” “we,” “us” or “our”) operates the US version of WaterRower.com and sells WATERROWER and NOHRD products and services.
This Privacy Policy explains how we collect, use and disclose personal information when you visit our website, purchase or enquire about a product, create an account, register a product, contact us or subscribe to our email marketing.
1. Personal Information We Collect
During the preceding 12 months, we may have collected the following categories of personal information:
| Category | Examples | How we use it |
|---|---|---|
| Contact and account information | Name, email address, telephone number, billing address, delivery address, account details and login credentials | To manage accounts, communicate with you and provide customer service |
| Transaction information | Products purchased, order history, payment status, returns, refunds, deliveries and warranty information | To process orders, payments, taxes, deliveries, returns and warranties |
| Payment information | Payment method, billing details and transaction information | To process payments, refunds and prevent fraud |
| Internet and device information | IP address, browser, device type, pages visited, links selected, shopping activity, referring website and cookie identifiers | To operate and secure the website, analyze its performance and measure advertising |
| Approximate location | General location derived from your IP address | To provide relevant website content, prevent fraud and measure website activity |
| Customer service information | Enquiries, correspondence, product serial numbers and photographs or videos you send to us | To provide customer service, technical support and warranty assistance |
| Professional information | Company name, job title and business contact details | To respond to commercial enquiries and manage business relationships |
| Inferences | Product interests and preferences inferred from website or purchasing activity | To understand customer interests and measure or personalize marketing |
Payment card information is processed securely by our payment providers. WaterRower does not generally receive or store complete payment card numbers.
We collect information:
- Directly from you;
- Automatically through our website and cookies;
- From Shopify and applications connected to our store;
- From payment, fulfilment, delivery and tax providers; and
- From advertising, analytics and customer service providers.
2. How We Use Personal Information
We use personal information to:
- Operate, maintain and secure our website;
- Create and manage customer accounts;
- Process payments, orders, deliveries, returns and refunds;
- Calculate and report sales tax;
- Provide product support, servicing and warranty assistance;
- Respond to enquiries and website chat messages;
- Send order, delivery, account and service communications;
- Send email marketing where permitted;
- Understand website usage and improve our products and services;
- Measure advertising and marketing performance;
- Detect and prevent fraud, misuse and security incidents;
- Comply with legal, tax and accounting obligations; and
- Establish, exercise or defend legal rights.
3. Cookies and Advertising Technologies
We use cookies, pixels and similar technologies to:
- Provide essential website and checkout functions;
- Remember website preferences;
- Provide website chat;
- Understand how visitors use our website;
- Measure advertising performance; and
- Display advertising that may be relevant to your interests.
Providers currently used in connection with these activities include Google Analytics, Google Ads, Meta, Klaviyo and Tidio.
You can manage non-essential cookies through Cookie Preferences on our website. Disabling certain cookies may affect website functionality.
Our website does not currently respond to conventional browser “Do Not Track” signals. Where required by law, we recognize supported opt-out preference signals, including Global Privacy Control, as a request to opt out of the sale or sharing of personal information for the browser or device sending the signal.
4. How We Disclose Personal Information
WaterRower does not sell customer information for money, regardless of age, and does not provide customer information to unrelated third parties for their own independent marketing.
We disclose information only where reasonably necessary to operate our website, complete a sale, provide customer service or fulfil our legal obligations. This may include disclosure to:
- Shopify and connected ecommerce providers for website hosting, checkout, accounts and order management;
- Payment providers for payments, refunds and fraud prevention;
- TaxJar and other tax providers for sales-tax calculation and reporting;
- ShipStation, delivery carriers and fulfilment providers for processing and delivering orders;
- Klaviyo for email communications;
- Tidio for website chat and customer service;
- Google Analytics for website analytics;
- Google Ads and Meta for advertising and campaign measurement;
- WaterRower-affiliated companies where required to fulfil an order, provide support or administer a warranty;
- Professional and technology providers supporting our legal, accounting, security and business operations; and
- Government bodies or other parties where required by law or necessary to protect our legal rights.
Customer service telephone calls are not recorded.
Although WaterRower does not sell personal information for money, disclosures through Google Ads, Meta and similar advertising technologies may be legally classified as “selling,” “sharing” or targeted advertising under certain US state privacy laws.
The categories that may be disclosed for these advertising purposes are identifiers, internet and device activity, commercial information, approximate location and related inferences. We do not disclose payment information, account credentials or customer service communications for targeted advertising.
5. US State Privacy Rights
Depending on your state of residence and subject to applicable exceptions, you may have the right to:
- Know whether we process your personal information;
- Access personal information held about you;
- Correct inaccurate information;
- Request deletion of information;
- Obtain a portable copy of certain information;
- Opt out of the sale or sharing of personal information;
- Opt out of targeted advertising;
- Limit certain uses of sensitive personal information;
- Appeal a decision concerning a privacy request; and
- Exercise your privacy rights without unlawful discrimination.
You can exercise these rights by:
- Selecting Your Privacy Choices in the website footer;
- Emailing info@waterrower.com;
- Calling +1 (800) 852-2210; or
- Writing to us using the address below.
We may need to verify your identity before completing certain requests. An authorized agent may submit a request on your behalf, although we may require evidence of their authority and may contact you directly to verify the request.
These rights are subject to legal exceptions. For example, we may retain information needed to complete an order, provide warranty support, maintain tax and accounting records, prevent fraud or defend legal claims.
6. Email Marketing
If you subscribe to email marketing, you may unsubscribe at any time by selecting the unsubscribe link in the email.
We may continue sending non-marketing messages concerning orders, deliveries, accounts, warranties, product safety or customer service.
7. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
The retention period depends on:
- The duration of our relationship with you;
- Order, delivery and payment requirements;
- Product warranty and service periods;
- Tax, accounting and legal obligations;
- Fraud prevention and security requirements; and
- Applicable legal limitation periods.
When information is no longer required, we will delete, anonymize or securely dispose of it.
8. Security
We use reasonable administrative, technical and physical safeguards designed to protect personal information against unauthorized access, use, alteration or disclosure.
No internet transmission or electronic storage system is completely secure, and we cannot guarantee absolute security.
9. Children’s Privacy
Our website and products are intended for a general adult audience and are not directed to children under 13.
We do not knowingly collect personal information online from children under 13. If we learn that we have collected such information, we will take reasonable steps to delete it. A parent or guardian who believes a child has provided personal information to us should contact us.
10. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes to our website, providers, practices or legal obligations.
We will publish the updated policy on this page and change the “Last updated” date. We will provide additional notice if required by law.
11. Contact Us
WaterRower Inc.
Attn: Privacy
560 Metacom Avenue
Warren, RI 02885
United States
Email: info@waterrower.com
Telephone: +1 (800) 852-2210
Website: WaterRower.com
